We all read about it daily. We hear about it from our friends and neighbors that may be in a job search. If we are so fortunate to be employed in the labor marketplace, we feel it. Change is coming. But what is this change exactly?
To quote a recent article about Genesys by Andrew Karpie with Spend Matters, “the established workforce supplier landscape and supply chain is really changing now.” The reasons for and drivers of change are many fold. We believe in a better way and we welcome these changes to a system which can aptly be described as archaic. You can read the full piece by Andrew on Genesys HERE.
We see plenty of statistical evidence: the growing shift towards freelancing, the work and lifestyle desires of the millennials and Gen X’ers, the degree of unrest and disengagement expressed in virtually every worker survey you see. So what is driving this phenomenon some are calling “The New World of Work”?
This moniker by its very nature suggests change – the “new” world of work. While there may not be a definitive definition of the new world of work, one thing is for sure: we can see the impacts of change. For those of you lucky enough to hear Seth Mattison speak, he frames it as a battle being waged between the old, rigid hierarchy paradigm and the new, more dynamic network paradigm. The younger members of our workforce have been shaped by a networked environment of mobile technology and social experiences.
So what does this really mean? A clash of culture, of needs, of expectations, and interests. So in essence if we understand the workforce of today, we can understand and define what is both an opportunity and a challenge: a need for major structural shift in the way people work and connect with work opportunities. This is evidenced by:
- Employment Unrest: A recent report by Rapt Media titled “U.S. Employees: Detached, Disengaged, and Disenchanted” found that only 32% of US employees feel engaged.
- Shifting Priorities: In a recent GoCo Blog, “10 Ways to Attract Top Talent by Improving Your Workplace Culture,” none of the ten were related to the actual work being performed.
- Changing Processes: The Coca-Cola Company recently posted “Hire Power: How Social Media is Changing the Way People Search for Jobs,” in which they discuss the impact of social media stating, “where recommendations have replaced references, connections trump cover letters and the resume is a soon-to-be relic…”.
This is only a small sampling of the change afoot in the labor markets of today. But these few examples illustrate just how rampant the changes are and how they are affecting everything. While technology is an important facilitator, it isn’t the driving force of change. It is people that are changing the ways in which they think about work and prefer to perform it as well as how they find work and how they incorporate work into their lives rather than the other way around.
This is the birthplace of Genesys: to recognize, change and improve the ways in which people engage with work, by meeting the fundamental needs of people beyond just finding a job. While Genesys is anchored in technology, you won’t see technology mentioned in our vision, mission, purpose or values. That is because we see our reason for being centered on people and meeting their new expectations through experience, empowerment, transparency, and mobility. We believe that by working within the existing landscape of industry participants to create a higher functioning ecosystem is the pathway to achieving those things most efficiently and effectively.
Andrew Karpie put it well when he said “Genesys is a prime example of how innovation can occur within the established staffing supply chain, as a reimagining and rearrangement of staffing processes enabled by new technology and platform models.” We believe that is an accurate representation of where Genesys is currently in our evolutionary journey.
Bill Price, CTO